95 % for climate protection projects

atmosfair has committed to ensuring transparent and efficient use of donations. Therefore, we adhere to a clear 90:10 rule: Never more than 10% of our revenue is used for administration, while at least 90% goes directly into supporting our climate protection projects. In fact, in recent years, we have reduced our administrative costs to about 5%, so that approximately €95 out of every €100 donated directly benefits climate protection. The DZI assesses effective and economical use of funds, good organizational management, fair fundraising practices, appropriate compensation, and transparency of non-profit organizations. In 2020, atmosfair has been awarded the DZI Donation Seal for 2020 and 2021, confirming our particularly low administrative cost ratio. The German Central Institute for Social Issues in Berlin awards this seal to non-profit organizations after extensive and independent evaluation. Due to the high costs of the DZI seal, we have decided to forgo another review for the time being, as it primarily served to confirm our low administrative cost ratio. The administrative cost ratios determined by DZI for the years 2020 and 2021 were lower than those calculated by atmosfair itself.

5 % for customer service, public relations and administration

Approximately 5% of atmosfair’s revenue is used for customer service, public relations, and administration, particularly for:

  • Personnel costs
  • Material costs in the area of public relations
  • IT: Maintenance and expansion of the emissions calculator and website
  • Preparation of annual reports, informational materials, and brochures
  • Credit card fees, financial statement audits, depreciation
  • Rent and telecommunications
  • Travel expenses

Atmosfair does not allocate funds for commercial advertising such as print ads, Google Ads, etc., and consciously refrains from using promotion teams in pedestrian zones, etc.

If you would like more information about our administrative expenses, please have a look at our annual reports.